Type & Common Surroundings
Take seemingly ordinary, everyday visuals, and combine
them to create an uncommon representation of what they once were. That is the essence of this piece. Each day we
take in so much visual information that we literally can not process completely
each and every thing that we see. Because of this visual overload we
experience, many things become less appreciated, or simply overlooked. But it
is these common surroundings and visuals we experience that have the potential
to be something interesting.
For this piece I took an Arial font because of its
simplicity and frequent usage, and combined each letter of the alphabet with
photographs taken of common surroundings that would normally be overlooked. I
wanted the flow, patterns, textures, subtle variations, and minimalistic
technique to create a piece that would engage its viewer to perhaps rethink the
commonality of the two subjects here: Type and Common Surroundings.
The presentation of this piece, a very large format,
was a choice that I made to balance the fact that some of the letters have been
left to look more minimal and less involved than others. Mimicking the way we are bombarded with daily visual information, the format is large enough to be easily noticed, but one must stop and look closer to actually absorb the information. As with the visuals we
take in every day, variation within these letters was a key aspect I focused on
to make each letter its’ own unique composition.
No comments:
Post a Comment